Bold Classic Contemporary Experimental
Freedom of Abundant Experiences
This is how we hope our clients feel to setup the sort of facilities we instrument. Barzzoni logo is more of a life goal of achievements, successes, and the freedom to feel it without clipping your wings, even in the smallest features you envision. Let nothing be short in materializing your dreams for celebrations. Because what you have achieved is rare and limited by how many people could even imagine, try, and achieve.
The Character
Individuality over Following trend.
In envisioning the logo, we wanted to absolutely avoid typical neutral forms that is common in design to connect with maximum numbers; that looks acceptable to all, presents the name but says little, not. Our logo needs to have an individuality, just as our patrons.
Contemporary Classic
We hoped to merge minimalist design with contemporary styling while creating a unique character that makes Barzzoni stand apart.
Blending in, yet bending some rules.
By taking a minimalist font with bold strokes, and pushing the boundary by changing the rules by modifying the alphabets it mimics an established individual that takes bold action and willing to bend some rules to make it better, all the while keeping the traditions.
